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Monitoring and analysis

Media monitoring and analysis of media reaction is a part of every PR campaign. We follow reactions of journalists and the public to an ongoing PR campaign. We provide you with a detailed overview of the evolution of your media publicity and we also suggest prospective next steps.

How can you use media monitoring?

  • Do you follow information in the media?
  • Do you consider necessary to have insight about the media image of your company or your competitors?
  • Is it your task to regularly inform management of important articles and news reports?
  • Do you want to know how the media cover your field?
  • Do you need media monitoring from abroad?
  • Do you process media analysis and create media plans?

If you answered at least one of abovementioned questions positively we are ready to deliver media monitoring for you.

What sources do we monitor?

  • Print media
  • Electronic media - television, radio
  • Internet - social networks, discussion forums